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Magazines Bet on Memberships

Elle UK launched its first reader membership programme on Thursday, part of a broader initiative at Hearst UK to monetise its brands.
Elle UK's new membership programme, Elle Collective, is aimed at forging closer relationships with its readership while simultaneously creating a new revenue stream for the brand.
Elle UK's new membership programme, Elle Collective, is aimed at forging closer relationships with its readership while simultaneously creating a new revenue stream for the brand. (Elle UK)

Elle UK

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Further Reading

How Vogue Is Selling Access

The second annual Forces of Fashion conference mixed fashion fans with designers and editors. Next up? An exclusive membership club designed to leverage Vogue’s community of editors into a new stream of revenue.

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