Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Partner Content

At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies

Retail media remains a reliable way to connect with consumers online. BoF explores how Zalando’s retail media unit is platforming its partners to achieve strategic brand goals at their annual marketing awards.
The Zalando Partner Awards at the Napoleon Komplex in Berlin.
The Zalando Partner Awards at the Napoleon Komplex in Berlin. (Demian Pleuler )
In Partnership With
Article Sponsor

On the evening of September 25,

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Marketing
How new technologies and cultural shifts are rewiring fashion communications.

The Long, Slow Death of Sponsored Content

While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON