Agenda-setting intelligence, analysis and advice for the global fashion community.
The secret to gaining influence on social media in 2022? Earning it elsewhere first.
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Influencers helped turn Nordstrom’s annual Anniversary Sale into a major moment for the department store. This year, the retailer is leaning less on social media marketing, and some creators say they’re downplaying what was once their biggest moneymaker.
The social network has dramatically opened up access the feature, which lets users buy items without leaving the platform.
As the cost of advertising on Instagram rises, a growing number of direct-to-consumer brands are relying on their own customers to get the word out.
Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.
Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.
War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.