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Why Orenda Tribe Changed Its Name at the Peak of Its Success

The Diné designer Amy Denet Deal has both levied and been on the receiving end of charges of cultural appropriation in the last year, even as her business soared to new heights. The controversy highlights the challenge of bringing personal identity into a brand’s narrative.
Amy Denet Deal is the founder of 4Kinship, formerly known as Orenda Tribe. 4Kinship
Amy Denet Deal is the founder of 4Kinship, formerly known as Orenda Tribe. 4Kinship

Few things do more to help a brand stand out than a founder

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