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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Brands Need a New Approach to Gifting

Public relations firms and fashion brands are rethinking their gifting strategies amid a backlash over excessive spending and wasteful packaging.
Publicity firms have dealt with a public backlash surrounding the waste of gifting | Source: Instagram
By
  • Melissa Magsaysay

LOS ANGELES, United States

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