Agenda-setting intelligence, analysis and advice for the global fashion community.
New hires always make for obvious water cooler conversation — but for a slew of companies, their latest appointments are tabloid fodder, too.
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Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.
India's antitrust watchdog is investigating global fragrance makers Givaudan, Firmenich and International Flavors & Fragrances over accusations of striking anti-poaching deals that can harm workers, regulatory documents show.
The decision has put a hold on a previous ruling that had blocked Perplexity’s agents from shopping on Amazon.
From online conversation to pricing to early store traffic data, BoF analyses how Kering’s biggest brand is adjusting its strategy, and whether it is working.
CEO Calvin McDonald stepped down in December following months of share price weakness and lack of design freshness.
