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Who Will Be Fashion’s First Clubhouse Star?

The traditional influencer playbook won’t work for brands experimenting with how to engage the audio-only social media app’s fast-growing user base.
Designers like Virgil Abloh and Dapper Dan were early adopters of the audio-only app. Getty Images, Clubhouse.
Designers like Virgil Abloh and Dapper Dan were early adopters of the audio-only app. Getty Images, Clubhouse.
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BoF PROFESSIONAL

Building a following on social media comes naturally to Jenna Rennert. She drew enough attention to her skin care product reviews and hairstyling tutorials on Instagram to quit her beauty editor job at Vogue. She made the leap to TikTok in 2019, where videos on pricey La Mer moisturisers and Barbara Sturm face masks proved popular.

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