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What Would a US TikTok Ban Mean for Fashion

TikTok’s CEO will appear before Congress on Thursday to defend the social media platform as lawmakers pressure owner ByteDance to sell the social platform or risk a ban. Businesses and creators are bracing for impact.
TikTok's future in the US hangs in the balance as it faces renewed calls for a ban on the platform if it doesn't sell to an American company.
TikTok's future in the US hangs in the balance as it faces renewed calls for a ban on the platform if it doesn't sell to an American company. (Getty Images)
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BoF PROFESSIONAL

Compared to fellow social media CEOs like Mark Zuckerberg or Elon Musk, TikTok chief executive Shou Zi Chew, keeps a low profile. That’s changing fast, as the executive has become the face of the app’s campaign to head off a potential ban or sale.

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Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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