What Google Can Do for Fashion

After a failed product search online — where a shopper is delivered items that aren’t relevant, don’t include what they’re looking for or are told a product doesn’t exist even though a retailer carries it — fashion brands have an average of just eight minutes to deliver what the shopper is looking for before they give up. At stake is more than just that one purchase: poor search results send shoppers to competitors’ websites, potentially create a negative association with a brand and make it less likely for consumers to return in the future.

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