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What Fashion Can Learn From Lil Nas X

The 22-year-old artist, fresh off the release of his first album, is a valuable ambassador for brands willing to take on a little risk.
lil nas x met gala versace
Lil Nas X wore a three-piece Versace ensemble that helped the musician generate the highest media impact value of any celebrity at the event, according to LaunchMetrics. Getty Images. (Jeff Kravitz)
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BoF PROFESSIONAL

Promoting yourself is part of the game for any celebrity. But 22-year-old American musician Lil Nas X’s marketing chops have impressed so much that on Twitter, calls are growing for him to land a chief marketing officer gig once he’s done with music.

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