Agenda-setting intelligence, analysis and advice for the global fashion community.
In fashion marketing, the success of a campaign is frequently judged by whether an Instagram post or TikTok video was able to momentarily capture consumers’ attention before they continued on their endless scroll.
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Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.
In pursuit of new audiences, greater autonomy and ever more dramatic backdrops, a growing number of Indian designers are turning to independent shows beyond the traditional fashion week circuit.
In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.
The star designer will ‘re-author’ items from Zara’s archives in a series of collections from September, reinforcing the Spanish retailer’s push upmarket.
The proposal would give companies the option to share results twice a year.
