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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Problem With ‘Full Look’ Styling in Fashion Magazines

As fashion titles face increasing pressure from brands to show clothes exactly as they appeared on the runway, the editorial shoot has become less about consumer inspiration and more of a controlled marketing play.
Left: A look from Calvin Klein's A/W'17 ready-to-wear collection. Right: A Vogue Korea editorial featuring the full look. Source: Indigital.tv
By
  • Osman Ahmed

LONDON, United Kingdom

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