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The New Requirement for Landing Media Coverage

Affiliate marketing income has helped offset losses in print ad revenue, but it’s also changed the relationship between brands, publicists and the publications they work with.
Fashion magazines and other publications have been using affiliate marketing in recent years as a way to make up for the revenue lost in the decline of traditional ads.
Fashion magazines and other publications have been using affiliate marketing in recent years as a way to make up for the revenue lost in the decline of traditional ads. (Getty Images)
By
BoF PROFESSIONAL

When Valeria Palmertree, an independent public relations consultant, was working to place one of her clients, a “small, sophisticated jewellery brand” on the website of a lifestyle magazine, she thought it would be a seamless fit. She had a good relationship with an editor, and said the brand was “very well aligned” with the outlet’s overall aesthetic and ethos.

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About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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