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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Dos and Don’ts of Marketing During a Pandemic

Despite the difficulty the global health crisis and ensuing economic fallout has created, brands need to communicate clearly and honestly with their customers now more than ever.
Marketing efforts from Kenzo and Vestiaire Collective | Source: Collage by BoF
By
  • Alexandra Mondalek

MADRID, Spain —

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