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Agenda-setting intelligence, analysis and advice for the global fashion community.

In South Asia, the Cult of the Catwalk Celebrity

South Asia’s fashion designers are fond of sending famous faces down the runway. But as Amazon India Fashion Week kicks off, how successful are these ‘celebrity showstoppers’ and can they backfire?
Padma Lakshmi with designer Tarun Tahiliani at Lakme Fashion Week | Source: Getty Images
By
  • Maliha Rehman

KARACHI, Pakistan

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