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The Best of BoF: Marketing’s Highs and Lows

Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
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Marketers must rethink their approach to digital marketing measurement as the landscape shifts. (Getty Images)
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This year, marketers saw the return of the familiar alongside the push to diversify their channel mixes. As pandemic restrictions eased, experiential marketing returned in full force, as brands were able to capitalise on fashion-favourite events like Coachella and the Met Gala once again. But new hurdles

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