Agenda-setting intelligence, analysis and advice for the global fashion community.
Fashion’s supply chain problems are creating some unique challenges for the industry’s marketing departments: How do you convince shoppers they need last season’s clothes when they finally trickle into stores?
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
The tech giant has become a haven for brands and retailers looking for shelter in a challenging digital advertising market, expanding its already massive reach.
Norma Kamali has lasted 55 years in fashion by strategically reviving old styles and making them relevant for new customers. The formula requires more than a flip through the archives, though.
As seen in its latest collaboration with skate brand Palace, Calvin Klein’s path forward is focused on highlighting its most successful categories like denim and underwear.
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
