Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion Feels the Force of Star Wars

Fashion brands and retailers are battling for a share of the $5 billion in product sales that Star Wars: The Force Awakens is projected to generate over the next year.
Star Wars themed looks from Bobby Abley Spring/Summer 2016 (centre) and Rodarte Autumn/Winter 2014 | Source: Selfridges
By
  • Lauren Sherman

NEW YORK, United States

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Marketing
How new technologies and cultural shifts are rewiring fashion communications.

The Long, Slow Death of Sponsored Content

While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON