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Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’

Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.
swim kim kardashian models beach
Skims, co-founded by Kim Kardashian and Jens Grede, launched swimwear, building upon their early success in shapewear and loungewear. Where does Skims go from here? (Skims)
By
BoF PROFESSIONAL

At first, Kim Kardashian’s office, nestled in the hills of Calabasas, Calif., just outside of Los Angeles, appears unassuming. Featuring double-digit-high ceilings and stark concrete floors, the space is sparse but meticulously designed, with sculptures cast in various metal and stone and gallery-worthy canvases depicting the female form placed throughout.

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Further Reading

What’s at Stake in the KKW Beauty Rebrand

While details of Kim Kardashian West’s cosmetics rebrand have yet to be unveiled, her coming entrance into skin care, and bringing each of her beauty categories under one umbrella, underscores prevailing trends in the industry.

The Art of Going Dark on Social Media

Kylie Cosmetics and Balenciaga are the latest brands to wipe their social media accounts ahead of a major launch. Here’s the logic behind the strategy and how to execute well.

Kim Kardashian Stars In First Balenciaga Campaign

The move is the latest example of how Balenciaga is leaning more heavily than ever on Kardashian and her estranged husband, the musician formerly known as Kanye West, to broker visibility in the American market.

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