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Rimowa Revives Its ‘Pilot’ Style Suitcase

Rimowa produced an aviation-themed campaign to mark the product re-release, which includes still images as well as four films shot in the European Transonic wind tunnel located in Cologne, Germany.
rimowa luggage wind tunnel
Rimowa is reviving its Pilot case, which became a "cult" classic, its CMO said.
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On Jul. 7, LVMH-owned luggage and lifestyle brand Rimowa is reviving its “cult” Pilot style, an €1,140 (about $1,485) hard shell case, four years after discontinuing it. Rimowa produced an aviation-themed campaign to mark the product re-release as well.

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