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Agenda-setting intelligence, analysis and advice for the global fashion community.

Traditional PR Doesn’t Work Anymore. Here’s What Does.

Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.
[Clockwise from top left:] Social media posts by Amy Smilovic, Telfar, Rodarte, Co, Eckhaus Latta and Entireworld | Source: Instagram and Twitter; collage by BoF
By
  • Lauren Sherman

NEW YORK, United States

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