Agenda-setting intelligence, analysis and advice for the global fashion community.
Ads are coming to Netflix. But whether they’ll be a boon or bust for fashion brands is the big question.
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Balmain is betting on a full-fledged entertainment strategy — including a scripted television series and music festival — to regain relevance against fashion’s power players. But will it work?
The designer will release new products via a 24-hour television channel in a bid to beat the bots and build on an already flourishing fan community.
Brands want to be on screen for the next must-see streaming moment. Here’s how some have made it on customers’ radars.
With costs of social media advertising continuing to climb, podcast advertising is an increasingly attractive medium for fashion and beauty brands
Fashion brands are failing to harness the power of durable entertainment content delivered via streaming platforms, argues Brian Phillips.
The boom in streaming services like Hulu and Roku is creating new opportunities, though brands that use these platforms to build their reputation, rather than just selling products, will find more success.
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.
Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.
War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
