Agenda-setting intelligence, analysis and advice for the global fashion community.

What’s Driving the Model Casting Boom

A wider variety of people are becoming models today, and brands need more models in order to create an endless amount of assets. But this surge has brought increased competition along with it.

There's a surge in demand for models from all sorts of backgrounds. (Getty Images)

Melissa Magsaysay

31 August 2022

BoF PROFESSIONAL

Nearly a decade ago, when plus-size model Ryn Higgins was in the early days of her career, she would pray to be called for a casting while working as a nanny. Fast forward to today, she submits an average of three self tape auditions to casting agents daily and darts around town to fittings for clients who are looking to add plus sizes to their range.

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About the author

Melissa Magsaysay

Melissa Magsaysay is a contributing writer at The Business of Fashion. She is a LA based journalist and entrepreneur who writes about fashion and beauty.

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What’s Driving the Model Casting Boom

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