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Agenda-setting intelligence, analysis and advice for the global fashion community.

How TikTok’s ‘Mob Wives’ Are Fuelling the Resurgence in Fur

Characterised by animal prints, heavy gold jewellery, glossy leather trousers, perfectly coiffed hair and a massive fur coat, the mob wives aesthetic is breathing new life into the fur industry.
A collage of women wearing fur
The trend's emergence has been fuelled by several factors — the 25th anniversary of HBO’s mafia-centric hit, “The Sopranos,” the onset of a colder winter stateside, and a burgeoning interest in fur among younger consumers. (BoF Team)

Edwards-Lowell Furs didn’t expect 2023 to be a good year.

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About the author
Yola Mzizi
Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

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