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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Fashion Can Learn From the Wild Success of McDonald’s Travis Scott Collab

Fashion brands are eager to work with unlikely collaborators that help them expand their reach. But not all partnerships are created equal.
The Travis Scott McDonald's collaboration included apparel, accessories and home goods. | Source: McDonald's
By
  • Alexandra Mondalek

NEW YORK, United States

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