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After a Scandal Nearly Derailed Her Brand, Matilda Djerf Reemerges

The Swedish influencer’s apparel and lifestyle label was booming until allegations she mistreated her employees. Nearly a year later, she’s making her biggest move yet with a pop-up at Selfridges.
Matilda Djerf's Djerf Avenue is inking its first wholesale relationship with Selfridges
Matilda Djerf's Djerf Avenue is inking its first wholesale relationship with Selfridges (Courtesy)

Matilda Djerf knows firsthand how much can change in a year.

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