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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Rise of ‘Ugly-Cute’ Labubu Dolls, in Four Charts

The craze over Pop Mart’s toys speaks to a desire for escapism and customisation during increasingly uncertain economic times — but the dolls’ popularity may be fleeting.
Labubu dolls at a Pop Mart store in Bangkok, Thailand.
Labubu dolls at a Pop Mart store in Bangkok, Thailand. (Getty Images)

No one saw 2025’s hottest accessory coming.

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Further Reading

Who Would Pay $20,000 For a Hamburger Ring?

Plenty of people, it turns out. And they want ruby fruit pendants, 18 karat gold slinky-shaped bracelets and amethyst-and-jade camp necklaces too, as funky designs shake up the fine jewellery category.

What’s Behind Beauty’s Charm Obsession

Beaded, bedazzled and otherwise eye-catching charms have become something of a beauty craze, with brands across the price spectrum rushing to add charms to their offerings. Executed well, they don’t have to be a flash-in-the-pan moment.

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