Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

KidSuper’s Big Ambitions for His Funny Business

The designer — whose bright, arty clothes earned him a place in the 2021 LVMH Prize Finals, and a guest designer post for Louis Vuitton in 2023 — curated a set at the Netflix Is a Joke Festival this weekend, the latest example of his creative approach to building brand awareness.
Trevor Wallace at KidSuper's "Fashion is a Joke" set.
Trevor Wallace at KidSuper's "Fashion is a Joke" set. (BoF Team)

Days after Colm Dillane presented the Louis Vuitton’s Autumn/Winter 2023 menswear collection he guest designed for the brand, the founder of Brooklyn-based streetwear label KidSuper brought the fashion world back together — and made fun of it.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading
About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Marketing
How new technologies and cultural shifts are rewiring fashion communications.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


The Long, Slow Death of Sponsored Content

While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON