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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Influencers Are Protecting Themselves Against Misbehaving Brands

Brands have long held the upper hand when it comes to making deals with influencers. But as more companies are called out publicly for wrongdoings, Instagram stars are demanding the ability to break contracts, speak more freely — and get paid on time.
Fashion content creators like Nicolette Mason, Eugenie Grey and Patrick Janelle have had to cancel campaigns with brands caught up in cancel culture, sometimes without pay. Source: Instagram; Collage by BoF

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