Agenda-setting intelligence, analysis and advice for the global fashion community.
According to TikTok, the hottest style right now is “coastal grandma,” inspired by relaxed, oceanside minimalism and lots of linen. Before that, it was “indie sleaze” — a hipster look of plaid shirts, beanies and leggings under dresses. And before that, it was “twee,” a retro-feminine style heavy on Peter Pan collar shirts and colourful tights. Tomorrow, it might be “royalcore,” “night luxe” or “Miley Stewart summer.”
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