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How to Bring a Personal Touch to PR

DH-PR founder Daisy Hoppen, who is celebrating 10 years in business this year, built an agency that represents some of London’s most interesting creatives. Now, she’s evolving her approach as she navigates a more challenging and competitive PR landscape.
Daisy Hopen.
Daisy Hoppen. (Sølve Sundsbø)
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BoF PROFESSIONAL

This London Fashion Week, British musician Skepta relaunched his fashion label, Mains, with a buzzy tennis-themed catwalk presentation where Stormzy, Louis Theroux and Naomi Campbell all sat front row. But the operator behind the show wasn’t a publicity giant; instead, the rapper chose a small, homegrown business founded by South London-native Daisy Hoppen.

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