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Agenda-setting intelligence, analysis and advice for the global fashion community.

How the Rest of America Fell in Love With Californian Style

There’s long been an allure attached to the Golden State, but it’s hit a new cultural resonance in the wake of the pandemic. A cohort of brands that put the Californian lifestyle at their centre are seeing a wave of interest and growth.
Brands like Jenni Kayne and Doên are bringing a new take on California style to a wider audience.
Brands like Jenni Kayne and Doên are bringing a new take on California style to a wider audience. (Courtesy)

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Further Reading

Unpacking the 'California Effect' at BoF West

At BoF's inaugural West Coast summit, industry leaders decoded the ways in which technology, entertainment and social justice are rewiring the industry — and turning California into a haven for some of the most innovative fashion and beauty companies.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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