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Social Media Is Changing. What Does That Mean for Brand and Consumer Connections?

At VOICES 2023, BoF and Snapchat hosted a conversation to determine how social media has evolved and the strategies brands should employ to boost connection with their customers.
BoF's Alice Gividen, Snap Inc.'s Geoffrey Perez and Valentina Culatti, and BoF's Robin Mellery-Pratt discuss how social media is changing at VOICES 2023.
BoF's Alice Gividen, Snap Inc.'s Geoffrey Perez and Valentina Culatti, and BoF's Robin Mellery-Pratt discuss how social media is changing at VOICES 2023. (Getty Images)
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Despite a period of heightened connectivity across a myriad of social channels, consumer experts and analysts have noted a “friendship recession”. In

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