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For Fashion Brands, TV Show Placements Upstage Magazine Editorials

Brands want to be on screen for the next must-see streaming moment. Here’s how some have made it on customers’ radars.
Cast images from the Gossip Girl reboot is prime real estate for fashion brands eager to cash in on the hype. Getty Images.
Cast images from the Gossip Girl reboot is prime real estate for fashion brands eager to cash in on the hype. Getty Images. (MEGA)

In November, the internet devoured a photo of the cast of the Gossip Girl reboot, lounging on the steps of the Metropolitan Museum of Art in New York like their mid-aughts predecessors Blair Waldorf and Serena van der Woodsen.

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