Agenda-setting intelligence, analysis and advice for the global fashion community.
In June 2021, a 55-year-old shopper, headed to Europe for her first post-pandemic trip, walked out the doors of J.McLaughlin’s Naples, Florida store with a suitcase — not a shopping bag — in hand.
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J.Crew is the latest brand to tap older stars including Julianne Moore and Diane Keaton for its campaign even as it strives to win over Gen-Z. Will the strategy work?
In what’s being called a ‘Greynnaisance,’ fashion brands are enlisting older models and influencers to entice oft-ignored Baby Boomers and younger fans on social media.
Fashion should design with, not just for, older consumers, argued Sarah Thomas onstage at #BoFVOICES. Watch now.
Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.
At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.
Kering’s newly created jewellery division regroups Boucheron, Pomellato, Dodo and Qeelin brands as the company aims to pool resources. The conglomerate is also regrouping fashion brand reporting, shielding smaller labels from investor scrutiny.
Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.
War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.
