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Fashion Retailers Race to Become Ad Giants

As the digital advertising space faces more challenges, an opportunity has emerged for retailers to drive revenue with their own advertising arms. But they’ll have to move quickly to carve out a share of the ad market.
nordstrom ecommerce website model poses laptop computer
Nordstrom officially launched their digital advertising division in the fourth quarter of 2021 and have already generated millions in revenue through it. (Shutterstock)
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BoF PROFESSIONAL

For years, Amazon tried to resemble a fashion retailer, attempting to bring an elevated, curated feel to its platform to convince shoppers it was a fashion destination. But now, it’s fashion retailers that are taking a page out of Amazon’s playbook.

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Further Reading

The Marketing Metrics That Matter in 2022

Doubts over the reliability of advertising data from platforms and the dubious nature of so-called vanity metrics are forcing marketers to think smarter about how they measure success moving forward.

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