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The Fashion and Beauty Opportunity on Snapchat in the Gulf

BoF sits down with Snap Inc.’s vice president and general manager of the Middle East, Hussein Freijeh, to learn more about the changing social media landscape in the GCC, its impact on consumer behaviour, and the new opportunities it presents for fashion and beauty brands to reach audiences in the region.
A woman with brown hair stands towards the left, facing a large screening. She uses her phone to interact with Snap Inc's virtual shopping experience on the large screen. On the screen, a virtual gown drapes over her.
The rise of social media usage in the GCC is reshaping consumer behaviour at scale.
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