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Breaking Down Chanel’s A$AP Rocky Partnership

While it only sells women’s clothing, Chanel’s partnership with the rapper is the latest instance of strategically working with male ambassadors.
Despite not having a menswear line, Chanel named A$AP Rocky as an official brand ambassador.
Despite not having a menswear line, Chanel named A$AP Rocky as an official brand ambassador. (Chanel)

Chanel famously doesn’t make menswear — but in the teaser for its first Métiers d’Art show under creative director

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Further Reading

This Week: Chanel and Zara Face Fresh Tests

Matthieu Blazy’s first US show for Chanel and Zara-owner Inditex’s latest financial results will be key tests for two powerhouses at opposite ends of the market. Plus, The Fashion Awards.

Why Chanel Chose Matthieu Blazy

The designer, fresh off a star turn leading Bottega Veneta, succeeds Karl Lagerfeld and Virginie Viard as artistic director at the French couture and beauty giant, the industry’s most coveted creative post. Fashion president Bruno Pavlovsky breaks down the logic behind the historic choice.

About the author
Haley Crawford
Haley Crawford

Haley Crawford is Marketing Correspondent at The Business of Fashion. She is based in New York and covers the marketing and public relations industries.

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