Agenda-setting intelligence, analysis and advice for the global fashion community.
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A decade ago, the London-based skate brand Aries met resistance when it introduced a Batik-inspired print emblazoned with cannabis leaves.
Red carpet-regular Edie Parker is betting handbags and fashion-forward cannabis can sell side-by-side, as founder Brett Heyman plots fall expansion for her ‘Edie Parker Flower’ line.
Retailers are vying to be the Net-a-Porter, Goop and Sephora of CBD, seeing the cannabis-derived product as the next big thing in luxury beauty. One obstacle: CBD is still not entirely legal.
Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.
xxxJose Manuel Albesa will succeed Marc Puig, becoming the first non-family member to lead the Spanish conglomerate in more than 20 years.
Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.
This week’s round-up of global markets fashion business news also features Japanese department stores, Brazil’s Lojas Renner and Middle East luxury sales.
The company has been hampered with disruptions to supply chains, elevated inflation, growing competition from low-cost manufacturers and trade tariffs.
