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At BoF VOICES 2024, The Future of Commerce-Enabled Culture

To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.
Two figures sit onstage in conversation, the left figure gestures while the right figure sits, smiling. Behind them, a screen reads "#BoFVOICES".
Robin Mellery-Pratt, head of content strategy, with Ruth Diaz, VP of Amazon Fashion, onstage at BoF VOICES 2024. (Cindy Ord/Getty Images for The Business of Fashion)
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