Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

BoF Insights | How to Tap Into the Enduring Appeal of Branded Luxury Hotels

As global travel continues its post-pandemic recovery, BoF Insights explains how hotels and resorts are helping luxury brands from Bulgari to Gucci stay close to their customers, even when they’re on the road.
Bedroom in Boucheron luxury apartment, complete with a fireplace, two loveseats, and a bed.
Boucheron’s luxury apartment at Place Vendôme in Paris for the jeweller’s VIP clients. (Boucheron)

If recent announcements from airlines are anything to go by, the global travel and tourism sector is set for a bumper 2023. That’s good news for the luxury brands whose brand marketers are zeroing in the $4.3 trillion

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

How a Little Italian Hotel Became a Global Fashion Brand

Pellicano group CEO and creative director Marie-Louise Sciò has turned her family’s hospitality business into a name with international caché, partnering with the likes of Birkenstock and Matchesfashion. Now, the group is an attractive acquisition target.

The Strategy Behind Dior’s New Megastore

CEO Pietro Beccari reveals how a sprawling revamp of Dior’s historic Avenue Montaigne hub fits into wider plans for the fast-growing brand. ‘It’s not a store, it’s a universe,’ he said.

Tiffany, Dior: Understanding the New Model for Luxury Flagships

There are stores, there are flagships, and then there are mega projects like Dior’s Avenue Montaigne, Chanel’s Rue Cambon and Gucci’s Garden that go a step further in driving revenue and creating a lasting impression with shoppers. On Friday after a four-year renovation, Tiffany will make its case to be added to that list.

Giorgio Armani Hosts ‘One Night Only’ Event in Dubai

To celebrate the 10th anniversary of Armani Hotels in Dubai and Milan, Giorgio Armani hosted an event in Dubai Tuesday evening that included a runway show featuring the brand’s men’s and women’s Spring/Summer 2022 collections and a selection of Armani Privé Haute Couture looks from the Fall/Winter 2021/22 Shine collection.

About the authors
Benjamin Schneider
Benjamin Schneider

Benjamin Schneider is the Senior Research Lead at the Business of Fashion (BoF). He is based in New York City as part of BoF’s Insights team, which arms fashion and luxury executives with proprietary business intelligence.

Rawan Maki
Rawan Maki

Rawan Maki is Director of Advisory at the Business of Fashion (BoF). She is based in London and is part of BoF’s Insights team, which arms fashion and luxury executives with proprietary business intelligence.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Marketing
How new technologies and cultural shifts are rewiring fashion communications.

The Long, Slow Death of Sponsored Content

While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON