Agenda-setting intelligence, analysis and advice for the global fashion community.
Last year, traditional luxury brands struggled to keep the attention of aspirational shoppers, and it was their lower-priced counterparts that swooped in to fill the gap. The formerly squeezed middle of the market — sitting below pure luxury labels but above mass-market brands — was able to capitalise on luxury’s ever-growing prices and perceived lack of innovation. Tightening consumer budgets also played a part. While this segment of the market may be both crowded, competitive, and impacted by the wholesale market’s ongoing woes, its savviest brands are generating renewed desire from customers by offering well-designed products at a fraction of the prices of luxury.
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