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Agenda-setting intelligence, analysis and advice for the global fashion community.

Beauty Brands Inch Away from Traditional Advertising

Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.
Instagram posts by (clockwise) Vy Nguyen, Urban Decay, Glossier, Le Labo, Linda Rodin, Glossier | Source: Courtesy
By
  • Lauren Sherman

NEW YORK, United States

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