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Riding a Wave of Growth, Anthropologie Launches Its Biggest Celeb Campaign Yet

Featuring ‘Riverdale’ star Camila Mendes, the ad marks the first big moment for the retailer under a new chief marketing officer.
Camila Mendes starring in Anthropologie's autumn 2025 campaign, "Anthro, Always."
Camila Mendes starring in Anthropologie's autumn 2025 campaign, "Anthro, Always." (Anthropologie)

Anthropologie

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About the author
Haley Crawford
Haley Crawford

Haley Crawford is Marketing Correspondent at The Business of Fashion. She is based in New York and covers the marketing and public relations industries.

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