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Agenda-setting intelligence, analysis and advice for the global fashion community.

With Ann Demeulemeester’s Involvement, Revamp Takes Shape

The brand’s founder will not return to designing clothes, but she will work on special projects, such as creating its first perfume. Demeulemeester and new owner Claudio Antonioli spoke to BoF about their plans as they reopen the label’s Antwerp flagship.
Ann Demeulemeester Advising as Brand Revamp Takes Shape. Victor Robyn.
The Ann Demeulemeester label is reopening its Antwerp flagship this week as the brand’s revamp under new owner Claudio Antonioli gathers pace. Victor Robyn.

ANTWERP —

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