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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Can’t the Art World Make E-Commerce Work?

Digital sales will never rule the art market’s upper tier, but there’s still scope for selling art merch, multiples and five-figure emerging artists online, argues Marc Spiegler.
Everydays: The First 5000 Days sold online for over $69 million in 2021, and was the first purely digital artwork (NFT) ever offered at Christie’s.
"Everydays: The First 5000 Days" sold online for over $69 million in 2021, and was the first purely digital artwork (NFT) ever offered at Christie’s. (Christie's)

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