Agenda-setting intelligence, analysis and advice for the global fashion community.

Who Decides War’s Plan to Redefine Americana

Now up for the LVMH Prize, designers Everard Best and Téla D’Amore are looking to fuel the next phase of growth for their hyped brand — known for its die-hard community and ultra-detailed denim.

Best and D'Amore at the LVMH Prize semifinal event. — Who Decides War's Everard Best and Téla D'Amore. (Who Decides War)

Joan Kennedy

06 March 2024

BoF PROFESSIONAL

Soon after launching their label Who Decides War in 2019, showing collections of multi-layered denim and patchworked pants, a friend of designers (and now husband and wife) Téla D’Amore and Everard Best gave them some advice: Take it down a notch, and create more approachable garments that could be easily sold in retail.

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Elena Velez and Jacques Agbobly Among LVMH Prize Semi-Finalists

On Friday LVMH named the 20 semi-finalists competing for this year’s LVMH Prize for Young Fashion Designers, which includes a year of mentorship by LVMH and €400,000 ($431,466) in prize money.

Satoshi Kuwata’s Setchu Wins the 2023 LVMH Prize

LVMH named Satoshi Kuwata’s Setchu as the winner of its 2023 Prize for Young Designers Wednesday.

The Emerging Brand Survival Plan: Bags, Basics and Beyoncé

To stabilise their businesses brands are honing in on what their particular consumer wants to buy, introducing new categories and starting conversations.

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