Agenda-setting intelligence, analysis and advice for the global fashion community.
When the Queen died, I, like many, turned to social media. Instagram was flooded with tributes to her enduring sense of duty and grace. But the steady stream of imagery showcased something else, too: her remarkable sense of style.
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Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.