Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

How Watches Took Over Wedding Culture

The role of watches in the wedding industry is growing. More than just a nuptial gift, some couples are choosing to exchange them in lieu of — or in addition to — engagement rings.
Rising interest in luxury watches is dovetailing with an uptick in lavish weddings, creating fresh opportunities for gifting and clienteling services.
Rising interest in luxury watches is dovetailing with an uptick in lavish weddings, creating fresh opportunities for gifting and clienteling services. (BoF Team)

When getting ready to pop the question, a

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON