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A Pop From Colour: Watch Brands Turn to Bold Hues to Boost Sales

From Tiffany blue to Barbie pink, distinctive colours are driving consumer interest in a slowing watch market, helping industry giants like Rolex and startups like Norqain alike court new buyers — especially younger collectors and women.
Breitling's Superocean Heritage Automatic 36 and Rolex's Oyster Perpetual 28, Oystersteel.
Breitling's Superocean Heritage Automatic 36 and Rolex's Oyster Perpetual 28, Oystersteel. (Breitling/Rolex)

As sales of luxury watches dim, brands are turning to colour to brighten the outlook. Dials coloured with

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Further Reading

Swiss Watchmakers Battle for Their Future

The sector is facing double-digit sales declines and a crisis of relevance. ‘A watch has become a cultural object of sophistication… but culture has to constantly reinvent, otherwise it can disappear,’ said former Cartier boss Cyrille Vigneron.

About the author
Robin Swithinbank

Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches.

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